From Logistics & Operations to Media Buyer 2.0: Yogesh Sharma's Digital Marketing Journey

 Delhi, India – August 29, 2024 – Yogesh Sharma, a seasoned professional with a diverse background, is rewriting his career narrative. At 43, Yogesh has spent over 15 years navigating the dynamic world of logistics, supply chain management (SCM), and the hospitality industry. However, a twist of fate in 2022 led him to embark on a new adventure – the ever-evolving realm of digital marketing.

This blog delves into Yogesh's remarkable journey, his transition from supply chain specialist to media buyer 2.0, and his ambitious goals for the future.

From Warehouses to Websites: A Career Shift

Yogesh's professional trajectory began in the bustling world of logistics. He honed his skills in SCM, handicrafts, records management, and the hotel industry, working with esteemed companies like Safexpress Pvt. Ltd., TNT India Express, Iron Mountain, Spoton, and venturing into the vibrant world of handicrafts. His sights were set on becoming a supply chain head in 2022. However, unforeseen circumstances in the handicrafts industry led to a career shift.

Embracing the Digital Revolution

Adapting to change is a hallmark of a successful professional. Recognizing the growing importance of digital marketing, Yogesh decided to embrace this dynamic field. In 2022, he enrolled at Wscube Tech Digital Marketing Institute, igniting a passion for the online landscape. This newfound knowledge propelled him towards his first job as an SEO Specialist at 3FI Tech. He further honed his media buying skills at Sandy Media, solidifying his understanding of the digital marketing landscape.

A Commitment to Continuous Learning

Yogesh's journey doesn't stop there. He is a firm believer in continuous learning and has actively expanded his digital marketing expertise. He has participated in courses offered by Digital Azadi, Umar Tazkeer's institute, and enrolled in a Post-Graduate program in Digital Marketing and Analytics through a joint venture between Intellipaat and IIT Roorkee. His quest for knowledge extends to Microstartup.com, a venture by Digital Deepak, a prominent name in the Indian digital marketing space. He has created his own website https://digitaldarsh.com/ which is under work process.

Building a Digital Marketing Agency – The Goal Ahead

Yogesh's ambition doesn't lie solely in acquiring knowledge. His ultimate aspiration is to establish a successful digital marketing agency. His unwavering dedication has set a clear target – to be operational and generating a revenue stream of Rs. 30-35 lakhs per annum by August 2025. This ambitious goal demonstrates his commitment to carving a niche in the digital marketing world.

Yogesh Sharma: An Inspiration for Aspiring Professionals

Yogesh's story serves as an inspiration for individuals seeking career transitions. His adaptability, willingness to learn, and unwavering ambition offer valuable lessons for anyone navigating the ever-changing professional landscape.

What's Next for Yogesh Sharma?

We caught up with Yogesh to get a glimpse into his plans for the next year:

Q: What are the biggest challenges you anticipate in establishing your digital marketing agency?

Yogesh: The biggest challenges will likely be attracting clients and establishing a strong reputation in a competitive market. However, I am confident that my combined experience, dedication to continuous learning, and a strong work ethic will enable me to overcome these obstacles.

Q: What sets your approach to digital marketing apart from others?

Yogesh: My diverse background provides a unique perspective. I understand the challenges businesses face, not just online, but also from an operational standpoint. This allows me to tailor digital marketing strategies that are holistic and outcome-oriented.

Q: What advice do you have for individuals considering a career shift into digital marketing?

Yogesh: Never stop learning! The digital marketing landscape is constantly evolving. Be prepared to invest in yourself through courses, workshops, and staying updated with industry trends. Most importantly, believe in yourself and your ability to succeed.

Yogesh Sharma's story is a testament to the power of resilience, the importance of staying ahead of the curve, and the transformative potential of continuous learning. We look forward to witnessing his journey towards establishing his digital marketing agency and contributing significantly to the ever-evolving online ecosystem.